Founded in 2015 by hospitality veteran Ian Nicholson, Partners + Alchemy specializes in the future-thinking creation, planning, programming, technical support, asset management and owner representation of authentic boutique and luxury hotels, restaurants, wellness concepts, cultural and work spaces and membership clubs. We provide owners, developers and family offices with the tools and resources to create distinctively local and bespoke experiences for sophisticated audiences with discerning and confident tastes.

Partners + Alchemy has collaborated with the most prominent and disruptive names in the boutique hospitality industry and luxury markets giving us unrivaled experience and knowledge of consumer behavior in the upscale and luxury traveler landscape. We benefit from personal relationships with a global network of suppliers and industry experts with over 18 years of experience in brand growth, consumer servicing and culture programming.

Revolving around luxury and hospitality, our work combines the necessary capabilities of development, operations, product strategy, customer relationship management, and brand partnerships aligned with industry leading data analytics.

Our Approach

Identifying the strategic and business need is the essential foundation for every client and project. Through exploratory workshops, market research, benchmarking, narrative and concept development and operational execution, we define, position and articulate our clients’ businesses.

We assist our clients to succeed by providing solid hospitality operational and development experience coupled with a deep understanding of future trends and consumer engagement strategies.

Our Services

• Concept Development

• Business Planning

• Project Underwriting

• Operational Program Planning + Design

• Design and Operations Team Assemblage

• Management Contract Advisory

• Management Contract Deal Negotiation

• Pre-Opening Services

• Asset Management

• Asset Repositioning

• Owners Representation